Gardeners want to have options and diversity when it comes to buying plants and related products. They want to find something unique, something rare… something that will make their friends envious!
Seriously though, gardeners are keen to buy plants that perform well in their gardens even if it is a common plant. Its not only about the right climate and soil, it also takes into consideration the aesthetics, the rarity of the specimen, does it do the task it needs to do (create shade or fruit, etc). There are many criteria that makes a good plant selection.
We hear that people everywhere are turning to the internet to buy clothes, gadgets, gifts, flowers, houses and find romance. It is not surprising then that gardeners search the net to find plants and to seek out information. Magazines such as subtropical Gardening, are valuable resources to inspire people to search and seek out interesting plants – be that old fashioned specimens or rarities.
There is a thirst for the unusual. A drink of tap water will just not do. Likewise, a common plant that everyone grows may not ‘cut the mustard’. Growers need to find out what gardeners want to buy and plan ahead with their cultural practices.
The best way for production nurseries to find out is by engaging the public:
- attending events like the Ipswich Plant Expo
- reading gardening magazines and weekly articles in local newspapers
- listening to gardening radio programs
- visiting open gardens and botanic gardens to see what is growing well in the region and when they flower.
The best way for gardeners to tell the nursery industry what they want is to ask your local nursery to source the plants you want… or go elsewhere to spend your money. This is where events such as this help gardeners find those desirable specimens.
The Ipswich Plant Expo aims to bring the buying collectors in contact with the growers of collectible plants. Come along to the Expo – you may just find what you are after and also find those things you never new you needed!